MedTech Week Magazine 2018 At a glance

Highlights from the 3rd Edition of the Award-Winning MedTech Week Magazine

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I take this opportunity to sincerely thank all our members for their enormous efforts in making the role of medical technologies more widely known during MedTech Week 2018 last June.

Now in it's fourth year, MedTech Week brings out the best in the companies and national associations that represent our industry. Together, they have served up dozens of examples in unwavering ingenuity to illustrate the value of medtech.

Serge Bernasconi
Chief Executive, MedTech Europe
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20

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16

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Perspectives

perspectives 2018 Dialysis at Home
Expert

‘Dialysis at home: savings lives, preserving autonomy’

Dialysis can be essential to the wellbeing of people living with kidney failure.

perspectives 2018 Protect our Health
Belgium

‘Committed to protect our health from Roberto Bertollini, HFE honorary president’

perspectives 2018 Value Based Healthcare
Value of medtech, Expert

‘Thinking smarter & working harder to deliver Value-Based Healthcare – Together’

Michelle Brennan, Chair of the Board of MedTech Europe and Company Group Chair, Johnson & Johnson Medical Devices Companies, Europe, Middle East & Africa (EMEA)

perspectives 2018 AI
Digital Health, Expert

‘Artificial intelligence: The next revolution in healthcare?’

At the turn of the century, healthcare companies were at the zenith of an ‘innovate-manufacture-sell’ business model.

perspectives 2018 Musculoskeletal Healthcare
Digital Health, Expert

‘How digital technologies will reshape musculoskeletal healthcare’

Digital technologies provide an opportunity to move musculoskeletal care to the heart of value-based healthcare. MedTech Views spoke to Satschin Bansal of Zimmer Biomet about some of the innovations that will change the field.

perspectives 2018 Colorectal Cancer
Expert

‘Colorectal cancer: don’t delay diagnosis’

Colorectal cancer is the third most common cancer in the world and the second most common in Europe. The disease can be fatal but early diagnosis and intervention are improving outcomes for patients.

perspectives 2018 Diagnosing Stis
Diagnostics, Expert

‘Diagnosing STIs: faster tests for chlamydia and gonorrhoea can help reduce the spread of disease’

Advances in diagnostic technologies give patients same-day test results for sexually transmitted infections (STIs) such as chlamydia and gonorrhoea.

perspectives 2018 Asthma
Patient

‘Asthma is a struggle – imagine carrying a 50kg stone around all day’

For people living with severe asthma, daily tasks can be a real challenge.

perspectives 2018 Digital Health
Digital Health, Expert

‘Digital health is here – time to take the lead’

How do we prepare Europe for future technologies?

perspectives 2018 Deafness
Expert

‘Diagnosing Deafness’

Timely cochlear implant surgery can significantly help deaf children’s speech, language, cognitive and socio-emotional behaviour.

Hidden heroes

MedTech is all around us but often goes unseen – and undervalued

Are medical devices and diagnostics the most underrated contributors to modern healthcare? MedTech is everywhere but the power of these products is underappreciated.

During MedTech Week, CzechMed launched a media campaign to remind the public of the indispensable role of medical devices in everyday care. ‘You can easily identify them, they are all around you,’ the trade association said in a press release. ‘When you visit the hospital or a doctor’s office, everything that is not a pill is a medical device.’

Some technologies are almost invisible to patients – such as surgical instruments or medical lab equipment. As a result, they may not be given the same weight by the public, and even by policymakers. However, changes in how technologies are reimbursed in the Czech Republic promise to make the system more transparent and flexible.

CzechMed wants to go further by opening a public debate on procurement of medical technologies. They want hospitals and health authorities to choose the best product based on the overall value they deliver to patients and the health system – rather than simply choosing the cheapest product on the market.

‘In this spirit, we want to demonstrate, through practical examples, the inefficiencies and imminent risks of purchasing without due regard for quality,’ said. Dr Miroslav Palat, President of CzechMed.

If successful, awareness of medical technologies would increase, with greater value attached to innovative technologies: MedTech’s hidden heroes would come out of hiding.

Country

Czech Republic

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