MedTech Week Magazine 2019 At a glance

Highlights from the 5th Edition of the Award-Winning MedTech Week Magazine

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I am particularly pleased to see so many examples of companies reaching out to their communities and engaging with employees – after all, medtech is really about people rather than technology.

Serge Bernasconi
Chief Executive, MedTech Europe
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Perspectives New role for Clinical Research Organisations
Regulations and legal, Expert

New role for Clinical Research Organisations

Two new EU Regulations will require the collection and analysis of more data during clinical investigations

Perspectives Green is the new black
Value of medtech, Expert

Green is the new black

Climate action is rightfully gaining space on the policy agenda. Healthcare is part of the problem and must become part of the solution.

Perspectives Improving the lives of people living with diabetes
Diabetes, Expert

Improving the lives of people living with diabetes

It is incredible when I think that nearly 100 years have passed since the discovery of insulin. Since then, insulin has saved the lives of millions of people living with diabetes around the world.

Perspectives What do patients want
Diagnostics, Expert

What do patients want?

Patients don’t care about technology – they care about the quality of life

Perspectives Career inspiration My journey in biomedical engineering
Career and education, Expert

Career inspiration: My journey to biomedical engineering

At the age of seventeen, I was good at maths and sciences, but I did not know what to study after secondary school.

Perspectives Are you ready for Eudamed
Regulations and legal, Expert

Are you ready for Eudamed?

One of the biggest changes on the healthcare horizon will be new EU requirements for product information. If you are not already preparing for this, start now – the clock is ticking.

Perspectives Changing health changing lives
Value of medtech, Expert

Changing health, changing lives

Our sector has changed a great deal in the last decade, but there is much more innovation to come – notably in customisation and data.

Perspectives Incontinence  Breaking the taboo
Value of medtech, Expert

Incontinence: Breaking the taboo

The condition can be treated, often cured, and always managed

Perspectives Will it make the boat go faster
Value of medtech, Expert

‘Will it make the boat go faster?’

We need to work in partnership with healthcare providers to understand the true value of technologies.

Perspectives The future of medicine is personal
Value of medtech, Expert

The future of medicine is personal

We must all play our part in embedding personalised medicine into Europe’s healthcare systems

Delivering value that’s valued

A series of blogs, videos and case studies offered a global view of value in healthcare

What is value? The meaning may depend on whether you are providing healthcare or receiving it, and the precise definition is often uniquely personal. For some, the priority may be delivering efficiency, reducing medical errors and controlling costs while maintaining quality. Others find the importance in accelerated rehabilitation, less time in hospital, better patient experiences and optimal clinical outcomes.

Whatever your perspective, innovative services and solutions can play an important role in achieving value that is valued. To give a holistic view of what value means to patients, hospitals and health professionals, Johnson & Johnson Medical Devices published a series of eight thought leadership articles, three patient case studies and four videos.

The online campaign – executed at a European level – spanned a wide range of topics from treating irregular heartbeats and efficient hip replacement, to patient-centricity and what smart phones can teach us about value-based healthcare. Not only did this showcase the role of medtech leaders in shaping the future of care from the UK to Russia, it emphasised the breadth of valued solutions the sector brings to market.

‘MedTech Week is an opportunity for the industry to acknowledge, celebrate and reflect on what we achieve together with our healthcare provider partners,’ wrote Frank Jaubert, Vice President, Services EMEA, J&J Medical Devices in a piece shared on LinkedIn.

The campaign reached more than 45,000 people across social media channels and inspired strong engagement from stakeholders and the wider public. The thought leadership blogs and patient case studies were also viewed over 1,500 times on internal J&J channels and a further 4,000 times on company and leaders’ external digital platforms. Clearly, the campaign itself was valued by the target audience.



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