MedTech Week Magazine 2019 At a glance
Highlights from the 5th Edition of the Award-Winning MedTech Week Magazine
2,5
million
views
I am particularly pleased to see so many examples of companies reaching out to their communities and engaging with employees – after all, medtech is really about people rather than technology.
22
Countries
Engaged
51
Members
Involved
55
External
Partners
3,300
new fans & followers
37,000
website visits
140,000
video views
Bringing Sound & Vision to the message
Articles
Guessing games
Fun video series saw kids trying to figure out what medical devices do
Delivering value that’s valued
A series of blogs, videos and case studies offered a global view of value in healthcare
Paying for digital health
Digital technologies could transform patient care – but how are they reimbursed?
Patient Safety First
National associations help companies deliver products of the highest quality
Safer sleep
Remote monitoring technology is revolutionising sleep apnoea treatment
Demystifying nuclear medicine
Press trip offers journalists insights on the latest in PET/MRI technology
A job for life
Careers in medtech offer a rewarding way to help transform and save lives every day
Fighting antimicrobial resistance (AMR)
Diagnostic tests are the invisible heroes of the healthcare system. Between 60 and 70% of all medical decisions are based on the results of diagnostic tests, but medical biology represents only 2-3% of healthcare expenditures.
Career choices
Apprenticeship Night was a chance for companies to engage with young people
When plastic heals
Translating material properties into life-saving products
Perspectives
New role for Clinical Research Organisations
Two new EU Regulations will require the collection and analysis of more data during clinical investigations
Green is the new black
Climate action is rightfully gaining space on the policy agenda. Healthcare is part of the problem and must become part of the solution.
Improving the lives of people living with diabetes
It is incredible when I think that nearly 100 years have passed since the discovery of insulin. Since then, insulin has saved the lives of millions of people living with diabetes around the world.
What do patients want?
Patients don’t care about technology – they care about the quality of life
Career inspiration: My journey to biomedical engineering
At the age of seventeen, I was good at maths and sciences, but I did not know what to study after secondary school.
Are you ready for Eudamed?
One of the biggest changes on the healthcare horizon will be new EU requirements for product information. If you are not already preparing for this, start now – the clock is ticking.
Changing health, changing lives
Our sector has changed a great deal in the last decade, but there is much more innovation to come – notably in customisation and data.
Incontinence: Breaking the taboo
The condition can be treated, often cured, and always managed
‘Will it make the boat go faster?’
We need to work in partnership with healthcare providers to understand the true value of technologies.
The future of medicine is personal
We must all play our part in embedding personalised medicine into Europe’s healthcare systems
Delivering value that’s valued
A series of blogs, videos and case studies offered a global view of value in healthcare
What is value? The meaning may depend on whether you are providing healthcare or receiving it, and the precise definition is often uniquely personal. For some, the priority may be delivering efficiency, reducing medical errors and controlling costs while maintaining quality. Others find the importance in accelerated rehabilitation, less time in hospital, better patient experiences and optimal clinical outcomes.
Whatever your perspective, innovative services and solutions can play an important role in achieving value that is valued. To give a holistic view of what value means to patients, hospitals and health professionals, Johnson & Johnson Medical Devices published a series of eight thought leadership articles, three patient case studies and four videos.
The online campaign – executed at a European level – spanned a wide range of topics from treating irregular heartbeats and efficient hip replacement, to patient-centricity and what smart phones can teach us about value-based healthcare. Not only did this showcase the role of medtech leaders in shaping the future of care from the UK to Russia, it emphasised the breadth of valued solutions the sector brings to market.
‘MedTech Week is an opportunity for the industry to acknowledge, celebrate and reflect on what we achieve together with our healthcare provider partners,’ wrote Frank Jaubert, Vice President, Services EMEA, J&J Medical Devices in a piece shared on LinkedIn.
The campaign reached more than 45,000 people across social media channels and inspired strong engagement from stakeholders and the wider public. The thought leadership blogs and patient case studies were also viewed over 1,500 times on internal J&J channels and a further 4,000 times on company and leaders’ external digital platforms. Clearly, the campaign itself was valued by the target audience.
Belgium
