MedTech Week Magazine 2020 At a glance
Highlights from the 6th Edition of the Award-Winning MedTech Week Magazine
7 million
social media impressions
Future generations may ask: What did you do when the COVID-19 crisis struck? The pandemic challenged all of us, personally and professionally, and I am proud to be part of a sector that found solutions to our shared problems. In the face of adversity, we jumped into action.
19
Countries
Participating
40
Members
Engaged
12
Active Campaigning
Weeks
24
expert & patient
perspectives
88
activities
during this week
59,000
media impressions
75,000
website pageviews
300,000
billboard views
Articles
Delivering value
Value-based healthcare delivers the outcomes patients want – with the greatest efficiency
MedTech Europe launches Data Hub
Interactive platform provides the latest data on the medtech industry
A Vision for a Digitally Enabled Diabetes Care
Digital tools are key to improve diabetes care.
Medtech takes the metro
Role and value of medtech highlighted across Brussels metro stations
The power of information in diagnostics
Webinar put the spotlight on the value of diagnostic information ‘in the new normal’
Building a healthy society and economy
The medtech sector is powering the future of health – and the economy
Medtech vs chronic diseases
For people with chronic conditions, health technologies are part of everyday life
The power of diagnostics
Social media campaign illustrates the value diagnostics bring to health
France preparing for medtech future
Government pledges support for industry which has been at the heart of crisis response
Precision + efficiency = better care
Healthcare has never been more accessible, intelligent or dynamic
Perspectives
mHealth at a tipping point?
COVID-19 showed the value of digital health technologies. Now, financing new care pathways using such technology enables mHealth apps to go mainstream.
Health & research: why regulations matter
Researchers and clinicians must understand the regulatory rules so we can shape and apply them.
Medtech in a time of crisis
How the COVID-19 crisis changed my perception of the medical device regulatory framework
Digital disruption in diabetes care
What a rollercoaster the last few months have been – a world has been defined through the lens of a global COVID-19 pandemic has embraced digital technology
Telemedicine in the spotlight
How the COVID-19 crisis changed my perception of the medical device regulatory framework
Pharmacy’s digital future
A pharmacy student’s view on digitalisation and eHealth in community pharmacies across Europe
Regions can drive value
Procurement of innovative solutions by regional authorities will help public healthcare systems rise to the challenges we face
The digital transformation of cancer care
New Digital Health Network will focus on embracing new and existing digital tools
Europe’s post-crisis vision
The COVID-19 pandemic sparked a crisis in our health systems from which we must learn – research and innovation on post-acute and long-term care are essential
Wanted: EU action on health
The new second mandate of the European Parliament Interest Group is an opportunity to focus on innovation in health and social care
Delivering value
Value-based healthcare delivers the outcomes patients want – with the greatest efficiency
Value-based healthcare delivers the outcomes patients want – with the greatest efficiency.
Whether it’s the hip replacement that helped a patient back to work, cataract surgery that restored vision and quality of life, or minimally invasive surgeries that allow patients recovery more quickly, medical technologies deliver value to patients and health systems every day.
A new report ‘Value-based Healthcare: Executing On The Vision’ by the Informa Publications Group in partnership with Johnson & Johnson Medical Devices for MedTech Week, puts the spotlight on the technologies and stories behind medtech innovation.
Writing in the report’s foreword, Claudia Herben, Vice President Strategic Solutions EMEA, J&J Medical Devices, says: ‘Only with value at the forefront can healthcare be provided with the greatest possible benefit for patients, the healthcare system and society.’
The publication’s multichannel marketing supported healthcare professional (HCP) awareness via social media, newsletters, email alerts, and digital banner ads. The report aimed to encourage stakeholders to reflect on value-based healthcare and how value can shape the future. As result, the report reached over 100k impressions targeted to an HCP audience with more than 1,200 proactive views of report pages.
In a world where customers – whether they are patients, physicians or health systems – want value, the role of value-based healthcare looks set to grow. This is good news for individuals, society and for health budgets. It is also imperative for companies.
‘If you address the needs of your customers by adapting, this has to be beneficial for our top and bottom lines’ said Hugo Breda, Managing Director, J&J Medical Devices UK.
‘Only with value at the forefront can healthcare be provided with the greatest possible benefit for patients, the healthcare system and society.’
Claudia Herben,
Vice President Strategic Solutions EMEA, J&J Medical Devices
Belgium
