MedTech Week Magazine 2020 At a glance
Highlights from the 6th Edition of the Award-Winning MedTech Week Magazine
7 million
social media impressions
Future generations may ask: What did you do when the COVID-19 crisis struck? The pandemic challenged all of us, personally and professionally, and I am proud to be part of a sector that found solutions to our shared problems. In the face of adversity, we jumped into action.
19
Countries
Participating
40
Members
Engaged
12
Active Campaigning
Weeks
24
expert & patient
perspectives
88
activities
during this week
59,000
media impressions
75,000
website pageviews
300,000
billboard views
Articles
A Vision for a Digitally Enabled Diabetes Care
Digital tools are key to improve diabetes care.
Diabetes tech: a history of innovation
Technologies available to monitor and manage diabetes have significantly advanced
‘Treating the whole patient’
Young people with diabetes will benefit from a wave of innovation
Perspectives
‘Treating the whole patient’
Young people with diabetes will benefit from a wave of innovation
Children and adolescents living with diabetes were in the spotlight during MedTech Week, thanks to a social media campaign and an educational event hosted by Dexcom. The company also contributed to a positive conversation on technology and type 1 diabetes on Times Radio, a national UK radio station.
The publicity campaign highlighted the role of medical technologies in the future of diabetes management, putting the focus on innovations such as real-time continuous glucose monitoring (CGM).
To engage with healthcare professionals, Dexcom led a webinar on the medical and psychological aspects of CGM at the annual conference of the International Society for Pediatric and Adolescent Diabetes (ISPAD) on 15 October.
Speakers Jill Weissberg-Benchell, Professor of Psychiatry and Behavioral Medicine, and Anita Swamy, Assistant Professor of Pediatrics Endocrinology of Chicago’s Northwestern University Feinberg School of Medicine, emphasised the importance of treating the whole patient when introducing this technology to a young person’s diabetes treatment regimen. They also highlighted how young people and their families can benefit from a multidisciplinary approach to ensure successful and sustained use of this technology.
Thanks to innovation in how their condition is managed, young people with diabetes have a brighter future than ever.