MedTech Week Magazine 2020 At a glance

Highlights from the 6th Edition of the Award-Winning MedTech Week Magazine

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7 million

social media impressions

Future generations may ask: What did you do when the COVID-19 crisis struck? The pandemic challenged all of us, personally and professionally, and I am proud to be part of a sector that found solutions to our shared problems. In the face of adversity, we jumped into action.

Serge Bernasconi
Chief Executive, MedTech Europe
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19

Countries
Participating

40

Members
Engaged

12

Active Campaigning
Weeks

24

expert & patient

perspectives

88

activities

during this week

59,000

media impressions

75,000

website pageviews

300,000

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‘Treating the whole patient’

Young people with diabetes will benefit from a wave of innovation

Children and adolescents living with diabetes were in the spotlight during MedTech Week, thanks to a social media campaign and an educational event hosted by Dexcom. The company also contributed to a positive conversation on technology and type 1 diabetes on Times Radio, a national UK radio station.

The publicity campaign highlighted the role of medical technologies in the future of diabetes management, putting the focus on innovations such as real-time continuous glucose monitoring (CGM).

To engage with healthcare professionals, Dexcom led a webinar on the medical and psychological aspects of CGM at the annual conference of the International Society for Pediatric and Adolescent Diabetes (ISPAD) on 15 October.

Speakers Jill Weissberg-Benchell, Professor of Psychiatry and Behavioral Medicine, and Anita Swamy, Assistant Professor of Pediatrics Endocrinology of Chicago’s Northwestern University Feinberg School of Medicine, emphasised the importance of treating the whole patient when introducing this technology to a young person’s diabetes treatment regimen. They also highlighted how young people and their families can benefit from a multidisciplinary approach to ensure successful and sustained use of this technology.

Thanks to innovation in how their condition is managed, young people with diabetes have a brighter future than ever.

Country

United Kingdom

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