MedTech Week Magazine 2018 At a glance

Highlights from the 3rd Edition of the Award-Winning MedTech Week Magazine

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I take this opportunity to sincerely thank all our members for their enormous efforts in making the role of medical technologies more widely known during MedTech Week 2018 last June.

Now in it's fourth year, MedTech Week brings out the best in the companies and national associations that represent our industry. Together, they have served up dozens of examples in unwavering ingenuity to illustrate the value of medtech.

Serge Bernasconi
Chief Executive, MedTech Europe
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20

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16

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Perspectives

perspectives 2018 Dialysis at Home
Expert

‘Dialysis at home: savings lives, preserving autonomy’

Dialysis can be essential to the wellbeing of people living with kidney failure.

perspectives 2018 Protect our Health
Belgium

‘Committed to protect our health from Roberto Bertollini, HFE honorary president’

perspectives 2018 Value Based Healthcare
Value of medtech, Expert

‘Thinking smarter & working harder to deliver Value-Based Healthcare – Together’

Michelle Brennan, Chair of the Board of MedTech Europe and Company Group Chair, Johnson & Johnson Medical Devices Companies, Europe, Middle East & Africa (EMEA)

perspectives 2018 AI
Digital Health, Expert

‘Artificial intelligence: The next revolution in healthcare?’

At the turn of the century, healthcare companies were at the zenith of an ‘innovate-manufacture-sell’ business model.

perspectives 2018 Musculoskeletal Healthcare
Digital Health, Expert

‘How digital technologies will reshape musculoskeletal healthcare’

Digital technologies provide an opportunity to move musculoskeletal care to the heart of value-based healthcare. MedTech Views spoke to Satschin Bansal of Zimmer Biomet about some of the innovations that will change the field.

perspectives 2018 Colorectal Cancer
Expert

‘Colorectal cancer: don’t delay diagnosis’

Colorectal cancer is the third most common cancer in the world and the second most common in Europe. The disease can be fatal but early diagnosis and intervention are improving outcomes for patients.

perspectives 2018 Diagnosing Stis
Diagnostics, Expert

‘Diagnosing STIs: faster tests for chlamydia and gonorrhoea can help reduce the spread of disease’

Advances in diagnostic technologies give patients same-day test results for sexually transmitted infections (STIs) such as chlamydia and gonorrhoea.

perspectives 2018 Asthma
Patient

‘Asthma is a struggle – imagine carrying a 50kg stone around all day’

For people living with severe asthma, daily tasks can be a real challenge.

perspectives 2018 Digital Health
Digital Health, Expert

‘Digital health is here – time to take the lead’

How do we prepare Europe for future technologies?

perspectives 2018 Deafness
Expert

‘Diagnosing Deafness’

Timely cochlear implant surgery can significantly help deaf children’s speech, language, cognitive and socio-emotional behaviour.

Extraordinary stories, ordinary lives

Meet the patients for whom medtech is a way of life

Heart problems, joint replacement, incontinence – people living with these conditions all want the same thing: to live a normal life.

The ‘Body Pride’ campaign organised by BVMed, the German Medical Technology Association, shares the stories of people whose lives have been transformed by medical technologies.

The initiative uses storytelling to engage the public by adding a human face to the daily challenges people with chronic conditions can face. While their stories are unique, and the technologies can be extraordinary, the stories show how people enjoy getting on with their lives – through sports, work, and relationships.

The campaign was featured at BVMed’s booth at the German Capital Congress ‘Medicine & Health’, which ran from 6 to 8 June in Berlin. The event was attended by 8,500 decision-makers, politicians, health professionals, and health insurers – making it the biggest of its kind in Germany.

‘The campaign portrays patients with chronic diseases who live their lives to the fullest,’ says Joachim M. Schmitt, BVMed CEO. ‘It aims to improve the public’s understanding of the situations the patients face in their lives, and to show the importance of medical devices for independent living.’ The ‘Body Pride’ motto emphasises how individuals can benefit from modern healthcare: ‘Every human being is unique – we help some of them to live like everybody else.’

Country

Germany

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