Assobiomedica - Three communication campaigns
Campaign "Innovation sounds good"
Assobiomedica has launched the musical workshop #Innovazionesuonabene that will be aimed at 30 children aged 6 to 12 years. The event will also involve some small patients from the Gaslini Children's Hospital.
Children will have the opportunity to discover the sounds of the human body through headphones connected to an interactive panel that depicts the bodies of a man and a woman, in an event that aims not only to inform and educate, but also to raise awareness on the importance of prevention in people's health. Each part of the body will be associated with a Spotify playlist, composed exclusively for the initiative.
“Music is the leitmotif of all the initiatives of our campaign - said Andrea Celli, President of Assobiomedica - and creates an assonance with the diagnostic imaging equipment and their ability to know how to listen to the organs of the human body, making them sound like musical instruments. With this initiative, we want to offer an opportunity for reflection on medical technologies, icons of a positive approach to prevention and health”.
Campaign "Stories for Life"
#StoriePerLaVita is a communications campaign which aim is to raise awareness about life-changing medical technologies.
"Stories of life, testimonies, stories that excite, involve and give hope. We will discover the faces of those who, thanks to research and technology, have taken back the fullness of their lives. We will tell the story of Sofia, Carlo and Paolo, who are now smiling again".
Campaign "In Vitro Veritas"
During MedTech Week 2018, Assobiomedica - the Italian association for biomedical and medical technology companies - launches the first episode of a web series dedicated to the discovery and fascination of the hyper-technological world of the laboratory of analysis. This is part of the broader campaign #InVitroVeritas.
Find more information on the website www.invitroveritas.it