The exhibition at the center of SCHWERE(S)LOS Campaign was created together by DAK (Health insurance in Germany) and Johnson & Johnson. It has emerged from a photo competition at the Institute of Design in Berlin, Düsseldorf and Hamburg. The idea arose from the common realisation that people suffering from obesity in Germany are often not sufficiently treated and sometimes even mistreated. Patients affected by obesity often have to deal with prejudices as well.
The aim of the campaign is therefore to raise awareness on obesity as a chronic condition. Nonetheless, it seeks to reduce prejudices against people suffering from obesity, to reduce barriers for effective treatment and to sensitise policymakers, doctors, patients and the general public about its burden and negative consequences in regards to mortality, morbidity and quality of life for people with conditions and the need for effective, accessible treatment options.
The winning photos were chose by a high-profile jury and they show a fascinating way of how people live with obesity, how they feel, the prejudices and hurdles they have to face every day.
[22 June 2017]
(c) Sebastian Gaiser
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