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ASSOBIOMEDICA BRINGS YOU CLOSER TO MEDICAL TECHNOLOGIES IN THE DIGITAL ERA

As last year, Assobiomedica joins efforts to make this year’s MedTech Week unforgettable! Check out below what Assobiomedica has in store for you between 19-23 June and get involved!

  • #StoriePerLaVita, 19-23 June

During MedTech Week 2017, Assobiomedica—the Italian association for biomedical and medical technology companies—launches the third video of the campaign #StoriePerLaVita. We have seen the stories of Paolo and Carlo, and now it is high time we discovered another story, the story of Sofia, a violinist suffering from essential tremor’s who can play again thanks to Deep Brain Stimulation.

All these stories are a simple yet effective way to speak about the value of medical technologies, which save and help people getting back to their normal lives after a disease or incident. You can find all the details about Deep Brain Stimulation on Assobiomedia’s webpage—www.storieperlavita.it. Assobiomedica’s aim is to provide a platform to everyone to tell their own story, their own path to health.

Sofia

 

  • #InVitroVeritas, 22 June

Diagnostics are indispensable for the prevention and monitoring of diseases. To raise awareness on their scope and action, Assobiomedica will launch an #InVitroVeritas selfie competition during this year’s MedTechWeek. Participants have to take a picture of them playing with the interactive video of the four characters going through screening, monitoring, diagnosing and therapy. 

Ready to take an #InVitroVeritas selfie? Click here for the interactive video and post your selfie on the web site www.invitroveritas.it! Do not forget to add #InVitroVeritas to it and share it on social media!

Assobiomedica

 

  • #UomoVirtuale, 19-23 June

THE VIRTUAL MAN: WHEN PHYSICS MEETS THE HUMAN BODY

Galileo built a tool to assess the heartbeat. At the end of the eighteenth century the blood pressure was measured for the first time: with a long glass tube and a horse as a patient. Later, a British doctor invented the ultrasonography: he was inspired by sonars used in the World War II to find German submarines.

These three stories show us how complex and varied the path of medicine was, from the Treaty of Hippocrates in ancient Greece to the most modern surgical techniques. This path has often crossed ways with physics–both its discoveries and instruments.

The exhibition The Virtual Man: When Physics Meets The Human Body (Orig.: L'Uomo Virtuale: La Fisica Eplora Il Corpo Umano) brings together physics, medicine and technology. With the National Institute for Nuclear Physics (INFN) as curator, the exhibition is housed on the premises of the Palazzo Blue in Pisa.

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[22 June 2017]

Please check here below a collage from the exhibition:

Assobiomedica

 

organised by:
Assobiomedica

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